360 Helps ElyCards Surpass Sales Projections by 250%

Challenge:

  • Wanted to gain additional traction on marketing efforts
  • Needed to increase sales on limited budget
  • Wanted to maximize seasonal sales opportunity

Solution:

  • Hired 360 Business Consulting

Results:

  • Sales projections surpassed by 250%
  • Free publicity on prominent websites
  • Ongoing social media campaigns building brand recognition

ElyCards offers a wide assortment of greeting cards that can be personalized and sent for just $1.99, with all orders typically delivered in 1-2 mailing days. While the company was still in the start-up phase, 360 was there to help assure a successful launch.

“We loved the idea behind the product. Real greeting cards have a substantive quality to create smiles and warm feelings that can’t be matched by emails, eCards and Facebook posts,” said 360 CEO Bridget DiRico. “It was a pleasure to start them out right with an attractive website, a strong social media presence, and marketing campaigns to encourage first-time users to try ElyCards for themselves.”

Once the company became established, the next step was to keep building traction and finding new customers. As most greeting cards are sold during the Christmas holiday season, 360 designed a campaign built around “Santa Cards,” greeting cards that parents and relatives could send to children that would appear to have been written by Santa Claus.

“We loved the idea, but as a new company we didn’t have the budget for a huge campaign with major advertising,” said ElyCards founder Ron Zayas. “We needed a way to get the word out without a sizable investment.”

360 reached out to bloggers and family-related websites to promote a limited-time free card offer to get the campaign started. The promotion was also featured on ElyCards’ Facebook and Twitter pages. As a result, thousands of cards were ordered within the first few hours of the announcement, and overall sales were 250% over projections.

“The response was amazing,” Zayas said. “We didn’t spend a dime on advertising and could barely keep up with the orders. We have already started preparing for next year’s holiday promotion, and we can’t wait to see how 360 will improve on that first campaign.”



Contact Us


Contact us however you prefer:

Email Us using the form to the right.

Call Us: 949.916.9120 or Toll Free 877.360.2492

Fax Us: 949.608.3663 or Toll Free 866.551.0739


Contáctanos en Español

Nosotros hablamos Español y tenemos experiencia en mercadeo para la población Hispana. Llámanos, o manda un correo electronico.


Subscribe to Our Marketing Newsletter

We offer a regular email newsletter focused on growing your business. Please see our online privacy statement which outlines how we never sell, barter or use your email address for any other purpose than to send you our email newsletter.


Click here to subscribe

Fields marked * are required.

First Name: *

Last Name: *

Company Name:

Email: *

Phone:

Message: *

Captcha: *


Subscribe to our free marketing newsletter


Just what you need, another email. Well, maybe just one more.

Our regular email newsletter features information on how to market your business, tips for increasing sales, selling more to current customers or retaining customers. We also profile exceptional companies who have solved marketing challenges.

To subscribe, simply complete the form below and submit it. Our privacy policy is very straight forward and strict: we will not sell, barter or disclose your email to any other company or entity. We will only use your email for sending the newsletter, unless you explicitly give us permission to use it to contact you, when and if you become a client.

Fields marked * are required.

First Name: *

Last Name: *

Email: *

Phone:

Captcha: *


Subscribe to our Free Security Newsletter


Our monthly newsletter, Cyber-Safe, offers articles and tips on how to protect your information online and lower the risk of identity theft. To subscribe to this free online publication, enter your information below:

Fields marked * are required.

First Name: *

Last Name: *

Email: *

Phone:

Captcha: *



Download "The Art of the RFP"

Fields marked * are required.

Name: *

Email: *

Captcha: *