It seems like what the world doesn't need is another ink and toner replacement business. The industry is booming, with new players — franchises, established retailers, fly-by-night organizations — appearing each day.
But Sandi Perrine and Tom Dunlap had a different idea when they started Flinttoner.com. Sandi and Tom understand that value is key for businesses. Thus, they designed their new company to offer exceptional value, not just low prices.
"Businesses need more than just toner cartridge replacements," said Tom, "they need a way to manage their sprawling list of laser printers, copiers, faxes and inkjet machines."
While Flinttoner provides premium compatible toner cartridges, they have combined online convenience with innovative services. Their website, flinttoner.com, makes finding a cartridge for virtually any model easy. But they also offer personalized service.
"We can work with a business to understand their needs, providing the right cartridge at the right time, before they run out," Sandi explains. "And by assigning an account rep to their business, we can track usage, make suggestions and keep their machines running efficiently while saving them a lot of money."
To grow their business, Sandi and Tom started with a top-notch website and a focus on customer service. Next, they retained 360 to promote the website and company using a series of strategies designed to maximize exposure while controlling costs.
"We needed to have a reasonable approach to growing our business, with no hidden costs. 360 helped us get registered with ecommerce sites, optimize our website for search engines and begin using the web for targeted advertising."
Flinttoner sees their growth in the next few years being explosive, especially when their emphasis on face-to-face sales and customer service translates into exceptional customer retention, a factor missing in the highly fickle toner cartridge industry.
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