Hamilton Group Meeting Planners Redesigns Website To Reflect Expanded Services

Challenge:

The companies that are most successful in any given profession are often those that are most innovative as well.

That is certainly the case with Hamilton Group Meeting Planners (HGMP). For more than 30 years, HGMP has been one of the world's premier international meeting planning companies. With experience gained from thousands of successful events, HGMP negotiates contracts that have saved its clients millions of dollars.

To stay at the forefront of its field, HGMP created and introduced new proprietary technologies. The company utilized 360 BC Group to update its website to include and promote these new capabilities.

The solution needed to accomplish the following tasks:

  1. Create updated content to introduce new service capabilities
  2. Revise company’s marketing plan to promote new services

Solution:

The features of the solutions delivered included:

  • New web pages added to the HGMP website
  • Creation of marketing collateral to reach customers outside the internet

Results:

360 completed every aspect of the project on time and under budget. Among the most notable results:

  • Achieved a more modern look for the website allowing them to better position their expanded capabilities
  • Incorporated an easy-to-use content management system to allow their employees to more easily update information on the website
  • Integrated a mobile functionality to allow for remote updates to HGMP’s comprehensive database of hotels, venues and local features essential in planning corporate meetings

For more than 30 years, Hamilton Group Meeting Planners, Inc. (HGMP) has been one of the world's premier international meeting planning companies. With experience gained from thousands of successful events, HGMP negotiates contracts that have saved its clients millions of dollars.

For years, the HGMP website has served as a first contact source of information for many of the company's clients and prospects. However, it had not been revised to include new service capabilities offered by HGMP. As a result, the site no longer provided an accurate reflection of how the company is able to best serve its customers.

"We knew that changes were necessary," said Mary Russell, president of HGMP. "We had developed new proprietary technologies, such as a new online registration system, and it was important to let potential customers know how we could improve the quality and efficiency of their meetings."

Russell was also concerned about how much these changes would cost. "In a tough economy there was a question of whether this was the right time to be spending more money. But considering how our clients are also tightening their budgets and trying to arrange meetings and conventions at a reduced cost, it was more important then ever to make sure our message was getting out," Russell said.

Mary called 360 Business Consulting, the company that had previously worked with HGMP on an array of marketing and technology efforts. "We knew HGMP already had an outstanding reputation in the meeting planning industry, so our job was simply to make sure that the company's website and marketing effort was updated and expanded to include all the services they are able to provide," said Ron Zayas, president of 360 Business Consulting.

Using advanced writing techniques, 360 added and revised pages as needed to promote the company's cutting-edge, customizable technology services, global experience and customer satisfaction. "There's no more cost effective way to substantially upgrade a company's image than through an effective, well-written message," Zayas said.

The site revision was part of a larger marketing program that included expanding the company's technological capabilities, and providing additional marketing pieces to reach customers outside the Internet. "By creating new copy and printing out only the materials they need at any given time, we were able to enhance HGMP's ability to reach new and existing customers, without spending a lot of money," Zayas said.

"The question was not if we could afford to boost our profile, but if we could afford not to," Mary Russell said. "The changes that 360 made in our marketing copy and our website have already started to pay dividends, so we don't have to explore more expensive upgrades or other costly measures."

For information on how 360 Business Consulting can help your business with it's IT, marketing or sales needs:

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To learn how Hamilton Group Meeting Planners can help your business manage its meetings and events, click here.



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