- Wanted to revise current marketing efforts
- Needed to expand, update website
- Wanted to add social networking to marketing strategy
- Hired 360 Business Consulting
- Sales up 25%
- Website visits up 35%
- Ongoing social media campaigns building brand recognition
Link4 is a leading supplier of environmental control products for institutional and commercial applications. Its greenhouse control systems, hydroponic controllers, irrigation systems and supplementary products are recognized as among the best in the industry. But the company has not taken full advantage of opportunities to promote the superiority of its brand, or build relationships with customers, distributors and resellers.
For assistance in creating a comprehensive new marketing strategy, Link4 turned to 360 Business Consulting.
"It's always easier to promote a quality product, and Link4 certainly had that in its favor," said Ron Zayas, President of 360 Business Consulting. "We found in our research that when growers use Link4 controllers, their crop yields increase 15%, while their crop wastage drops as much as 30%. So our challenge was to build on this impressive track record with the necessary resources and collateral."
360 developed a new website for the company, with more detailed product information and new warranty options that added value to the company's products. A weekly blog helped to position Link4 as a trusted authority in its industry.
Next, social media efforts were launched through pages on Facebook and LinkedIn. After just a few short months, the Link4 Facebook page has more than 2,800 "likes."
Through these and other marketing outreach efforts, Link4 has increase sales by 25%, and has reported a 35% increase in website visitors and pages viewed. Leads and sales generated from the website are also up substantially.