- Wanted to add localized copy to multiple websites
- Needed to add video component to fundraising events and efforts
- Wanted to publish additional blogs on website
- Hired 360 Business Consulting
- All website enhancements created
- Fundraising videos on YouTube
- More potential donors, volunteers reached
The "THINK" in THINK Together stands for "Teaching, Helping, Inspiring and Nurturing Kids." Founded in 1994, this non-profit organization is committed to improving academic outcomes for children and youth living in under-resourced communities throughout the state of California.
Marketing is as important to non-profits as it is to for-profit organizations. By reaching out to the community through a dynamic website and fundraising events, THINK Together is able to publicize its mission, recruit volunteers and raise funds to help California's kids.
"We had someone handling much of our marketing in-house, but that person ultimately did not work out," recalls Tony Dodero, the organization's Director of Marketing and Communications. "We then tried someone else but that didn't work either. That started the discussion about having an outside firm help us out, especially with the website."
THINK Together contacted 360 Business Consulting. "I knew what we needed to get done, but I can't do web development so I did not know how to get there," Dodero explained.
In particular, Dodero wanted a way to add additional blogs to the organization's web presence, and to have these pieces and other localized items of interest show up not just on the main site, but on regional websites as well. "I've been working with Marc Frost at 360 on the changes and he has been a great help with that," Dodero said.
360 was also recruited to complete two video projects. The first was a videography featuring interviews with THINK Together's CEO, and a donor that offered a $500,000 grant matching donation. The video helped the organization reach the full $500,000 grant.
Next, 360 was on hand to document the graduation ceremony at Shalimar Learning Center, the place where THINK Together was founded. "They told us about the event on a Thursday, and we had a crew ready to go on Friday," recalls 360 cofounder Ron Zayas. "Sometimes it happens that things come together on short notice, but we were able to get the job done for them."
"People expect video now when they go online, so we should do our best to give it to them," Dodero said.
In addition, having video of an event like the Shalimar graduation, where kids who were written off by the system can be shown excelling in their education thanks to the efforts of THINK Together, will elicit a more personal and emotional response among potential donors, which helps the organization going forward. "360 captured some great footage of kids and parents talking about what THINK Together means to them and to the community," Dodero said. "Those are very powerful and helpful testimonials."
360's previous experience with non-profits helped the company in meeting THINK Together's needs. "Non-profits have the same challenges, goals and responsibilities as for-profit companies, and effective marketing in their domain requires the same effort," Ron Zayas explained. "We have a history of working with non-profits, so we understand that sometimes they may not have the budget to get things done the same way another company might.
"It helps if you believe in their cause, and that's what happened with us and with THINK Together," Zayas continued. "In these situations the ideal result is a true partnership between the marketing company and the non-profit, working together to accomplish something special."