360 Business Consulting Officers

Our partners and key employees have a proven track record of helping businesses increase sales by adding profitable customers.

Bridget DiRico


A co-founder of 360 Business Consulting, Bridget DiRico became the company's CEO in October of 2014. Bridget's experience in public relations, marketing and project management includes time with one of Southern California's premier independent advertising agencies. Following her agency career, Bridget joined the world's largest franchise printing brand, Sir Speedy, where she led the redesign of the company's public relations program for the corporation and their franchise brands. Bridget's experience working on targeted programs with entrepreneurs now benefits the customers and clients that 360 serves.

Ron Zayas


Ron Zayas co-founded 360 Business Consulting in 2004 after spending 10 years as the senior vice president and chief marketing officer for the world's largest franchisor of printing and small business services, Franchise Services, Inc. While at FSI, Ron oversaw the development of the company's national advertising campaigns, marketing implementation and industry-leading websites and ecommerce infrastructure. His ability to utilize leading-edge technology to accomplish solid marketing objectives helped grow the company and allowed it to venture into new products and service offerings.

Prior to his time at FSI, Ron served as Vice President of a leading computer peripheral manufacturer, again using his experience to increase revenues by targeting niche markets and maximizing resources.

In addition to his experience in the corporate environment, Ron also founded one of the nation's first digital graphics company, Expressions Unlimited. The company pioneered the conversion of typesetters and color separators to Macintosh-based systems.

In 2014, Ron stepped down from the CEO position, but continues to serve on the company board and as a chief strategist for key accounts.

Elizabeth Hernandez

Chief Operations Officer

As COO Elizabeth Hernandez is responsible for managing the day-to- day successful implementation of 360’s client marketing and technology programs, with particular focus on meeting client needs before, during and after each project engagement.

Prior to joining 360, Hernandez spent 17 years working with the public, private and non- profit sectors, through such organizations as the County of Orange Health Care Agency, Mission Hospital, and Olive Crest. Her input and management skills will ensure that we continue to provide a high level of service, quality and success to our clients.

Hernandez graduated from California State University, San Marcos, and later earned a Master’s Degree from California State University, Fullerton.

David Hofstede

Senior Editor

As the Senior Editor for 360 Business Consulting, David Hofstede heads the company's writing staff, and oversees a wide range of writing ventures.

Prior to joining the company on a full-time basis, David worked with 360 for two years on a variety of special projects.

A graduate of the University of Nevada, Las Vegas School of Communications, David previously worked for several large corporations, and contributed feature articles to prominent national magazines. As an author, he has written or contributed to 17 books on travel, sports and popular culture.

A native of Skokie, Illinois, David moved to Las Vegas in 1982. He currently resides in Henderson, Nevada.

Marc Frost

Director of Development

An accomplished database programmer, Marc Frost oversees the building of all websites, databases and web applications for our clients. His combined creative and technical skills have informed a wide range of B2B and B2C solutions in website and web application development, e-commerce, database design and secure web hosting.

Frost, a graduate of the prestigious California State Polytechnic University, previously served as Lead Web Developer for a leading California retailer, where he developed an ecommerce system that fueled a 59% increase in annual sales.

Robert Rodriguez

Director of Design

As 360’s Director of Design, Robert transforms client input into sophisticated and user-friendly desktop and mobile websites. He is experienced in UI/UX front-end functionality, as well as search engine optimization and online advertising.

His contributions to 360 client projects include online marketing collateral and videos. He also brings his graphic design experience to print projects such as company logos, brochures and business cards.

Prior to joining 360, Robert founded his own digital media company. In his spare time he enjoys nature hikes and raising his two dogs.

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Call Us: 949.916.9120 or Toll Free 877.360.2492

Fax Us: 949.608.3663 or Toll Free 866.551.0739

Office Address: 1576 N Batavia Ave, Orange, CA 92867

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