FOR IMMEDIATE RELEASE
MISSION VIEJO, Calif., February 22, 2007—360 Business Consulting, an Orange County-based sales, marketing and public relations consulting firm, recently announced the addition of Phoenix-based CMI Resources to their client roster.
"As a full-service conference, meeting and group travel incentive planning company, it is critical that we're able to communicate the unique benefits and value we bring our clients," said Paul Bruno, President of CMI Resources. "However, our expertise and focus is in planning and managing top-tier meetings, which is why we're looking to 360 Business Consulting for their expertise to help us maximize our marketing and public relations efforts."
CMI services a broad spectrum of industries including banking and financial, telecommunications, food, trade associations, animal health, human health and automotive. 360 Business Consulting will develop a marketing and public relations campaign that leverages CMI's experience and broad range of services to boost brand awareness and customer loyalty. The campaign will emphasize CMI's reputation for outstanding customer service, a distinction that has earned the company a 100% client retention rate.
"As a one-stop source for all convention and group travel services, CMI Resources has already earned a sterling reputation among its clients," said Ron Zayas, President of 360 Business Consulting. "Our marketing strategy will focus on creating additional lead generation, getting the word out about what CMI has to offer, and helping the company achieve its revenue and project-related quotas for 2007 and beyond."
About 360 Business Consulting
360 Business Consulting aims to increase sales and profits for small and midsized companies by guaranteeing results and offering innovative pricing to fit a range of budgets and business resources. The firm specializes in identifying client prospects to help companies grow their business, designs custom marketing programs to achieve sales goals and offers a variety of technology and Web-based solutions. For more information, visit www.360-biz.com.
About CMI Resources
CMI Resources is your one-stop partner for Conventions, Meetings and Group Travel Incentive Solutions. Our experienced team of professionals will assist you in achieving your events objectives by offering you cutting-edge solutions in the areas of site selection, contract negotiations, meeting planning, budgeting, incentive travel, convention housing, registration, and group air travel. Our flexible menu of services allows us to tailor solutions to meet our client's unique needs be it site selection only or convention housing only, or full event planning from soup to nuts.
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