Marketing Tips and Advice

Discover some of the field-tested strategies that have worked for 360 clients.

Is Direct Mail Dead
Is Direct Mail Dead
Seasons Change
Seasons Change
Testimonial Videos
Testimonial Videos
7 Tips for Marketing on a Limited Budget
7 Tips for Marketing on a Limited Budget
Marketing Unplugged
Marketing Unplugged
Ask and You Shall Receive
Ask and You Shall Receive
Things to Do in December
Things to Do in December
Marketing Through Your Own Media
Marketing Through Your Own Media
The 360 Approach to the Business Plan
The 360 Approach to the Business Plan
The A/B Test – It Still Works
The A/B Test – It Still Works
Introducing…The 360 Small Business Center
Introducing…The 360 Small Business Center
Increasing Sales: Back to Basics
Increasing Sales: Back to Basics
When Marketing and Communication Have Different Goals
When Marketing and Communication Have Different Goals
Half Your Marketing is a Waste of Time
Half Your Marketing is a Waste of Time
360 Resources: Available to You Right Now (No Strings Attached!)
360 Resources: Available to You Right Now (No Strings Attached!)
Getting Ready for your First (or your 50th) Tradeshow
Getting Ready for your First (or your 50th) Tradeshow
Effective B2B Telemarketing Starts with Research
Effective B2B Telemarketing Starts with Research
A New SEO Priority: Optimizing Your Website for Mobile Searches
A New SEO Priority: Optimizing Your Website for Mobile Searches
Three Marketing Trends for 2016
Three Marketing Trends for 2016
Back to Basics: Keeping the Customers You Have
Back to Basics: Keeping the Customers You Have
Back to Basics: Selling More to Existing Customers
Back to Basics: Selling More to Existing Customers
Back to Basics: Adding New Customers
Back to Basics: Adding New Customers
Increasing Sales: Back to Basics
Increasing Sales: Back to Basics
Three Types of Marketing Companies to Avoid
Three Types of Marketing Companies to Avoid
Why Video is Now Essential to Your Marketing
Why Video is Now Essential to Your Marketing
Why the Color of your Website is More Important than you Think
Why the Color of your Website is More Important than you Think
Is Your Company Prepared for “Mobilegeddon”?
Is Your Company Prepared for “Mobilegeddon”?
Reputation Management – and Rotten People
Reputation Management – and Rotten People
Hiring? Great! Now, Don’t Forget About Marketing
Hiring? Great! Now, Don’t Forget About Marketing
360 Small Business Summits (and You’re Invited!)
360 Small Business Summits (and You’re Invited!)
Introducing…The 360 Smart Marketing App
Introducing…The 360 Smart Marketing App
When Personalization Gets a Little Too Personal
When Personalization Gets a Little Too Personal
Verifying Your Facebook Page
Verifying Your Facebook Page
Getting Personal With Email
Getting Personal With Email
Finding the Salesperson Who Will Grow Your Business
Finding the Salesperson Who Will Grow Your Business
Getting It Right: How to Turn Around Lackluster Results
Getting It Right: How to Turn Around Lackluster Results
Closing More Sales
Closing More Sales
How to hire the right salesperson
How to hire the right salesperson
Retaining Customers (continued)
Retaining Customers (continued)
Promote What You Do Best.
Promote What You Do Best.
Crafting A Case Study
Crafting A Case Study
Is “Good” Writing Good Enough?
Is “Good” Writing Good Enough?
Testimonial Videos: A Do It Yourself Guide
Testimonial Videos: A Do It Yourself Guide
Is Direct Mail Dead?
Is Direct Mail Dead?
Multiple Languages – Is Your Company Missing Out on an Easy Market?
Multiple Languages – Is Your Company Missing Out on an Easy Market?
Build a Trail to Website Sales
Build a Trail to Website Sales
How to Be Your Own Best Reporter
How to Be Your Own Best Reporter
Pretty Doesn’t Make the Sale
Pretty Doesn’t Make the Sale
Seasons Change – And So Do Webstats
Seasons Change – And So Do Webstats
Making Your Marketing Work in the Face of Change
Making Your Marketing Work in the Face of Change
Publishing a contributed article
Publishing a contributed article
Who can benefit from Public Relations?
Who can benefit from Public Relations?
Better Marketing
Better Marketing
Decision-Making, Roadblocks to Growth
Decision-Making, Roadblocks to Growth
The Evolution Of Social Media
The Evolution Of Social Media
A Message With A Million Hits
A Message With A Million Hits
Site Seeing
Site Seeing
What’s New?
What’s New?
The Competitive Analysis: Have You Positioned Your Company So Prospects Can Find You?
The Competitive Analysis: Have You Positioned Your Company So Prospects Can Find You?
Three Documents that Make a Difference: Giving your customers the information they need, in the plac
Three Documents that Make a Difference: Giving your customers the information they need, in the plac
Facing the Challenge of Search Engine Optimization (SEO)
Facing the Challenge of Search Engine Optimization (SEO)
Simple steps to making your website better
Simple steps to making your website better
Powering your sales through better Web copy
Powering your sales through better Web copy
Using technology to increase sales and retain customers
Using technology to increase sales and retain customers
Getting your web site noticed
Getting your web site noticed
5 tips for a more effective website
5 tips for a more effective website
Web reports: free, valuable marketing information (continued)
Web reports: free, valuable marketing information (continued)
The End-of-Year Assessment: How Did Your Company Do?
The End-of-Year Assessment: How Did Your Company Do?
Boosting the Connection between Marketing and SEO
Boosting the Connection between Marketing and SEO
360Civic: A New Source for Public Sector Solutions
360Civic: A New Source for Public Sector Solutions
The Importance of Renewal Marketing for Customer Retention
The Importance of Renewal Marketing for Customer Retention
Add Video to Your Site (Just Like We Finally Did!)
Add Video to Your Site (Just Like We Finally Did!)
Are You Certain Your Website is ADA Compliant? (Whitepaper)
Are You Certain Your Website is ADA Compliant? (Whitepaper)
B2B Marketing in 2017: Which Content Should You Focus On?
B2B Marketing in 2017: Which Content Should You Focus On?
Add Video to Your Site (Just Like We Finally Did!)
Add Video to Your Site (Just Like We Finally Did!)
What are the Keys to a Successful Government RFP?
What are the Keys to a Successful Government RFP?
Creating an Effective School District Website
Creating an Effective School District Website
A New Source for Public Sector Solutions
A New Source for Public Sector Solutions
What do Visitors Want from a City or County Website?
What do Visitors Want from a City or County Website?
Why Some Public Sector Project RFPs Fall Short
Why Some Public Sector Project RFPs Fall Short
Maria de Carmen Lamadrid Joins 360Civic
Maria de Carmen Lamadrid Joins 360Civic
When Budget Cuts Threaten Website Development Projects
When Budget Cuts Threaten Website Development Projects
People Look For Answers On Water District Sites: Will They Find Them?
People Look For Answers On Water District Sites: Will They Find Them?
Your Website And the ‘Smart City’ Revolution: What You Need to Know
Your Website And the ‘Smart City’ Revolution: What You Need to Know
How Technology Makes Records Requests Easier and More Affordable
How Technology Makes Records Requests Easier and More Affordable
Common Sense Security for Public Sector Websites
Common Sense Security for Public Sector Websites
Whitepaper: ADA Compliance is Not One-Size-Fits-All
Whitepaper: ADA Compliance is Not One-Size-Fits-All


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