What is Your Most Important Goal?
When we work with a Fortune 500 client to design an application, our first question is always the same – what do you need to get done? As a marketing firm, our primary goal is not the development of technology for technology's sake, but to build a solution that helps increase sales, improve efficiency or lower the cost of doing business.
In keeping with this philosophy, we always incorporate a means to measure the impact of the device and how employees or customers are using the technology. By analyzing the results we can improve the solution, and discover where it succeeded as planned, and where it can be made more effective. Metrics is a vital step in our technology development process.
Here are examples of two mobile apps we created for our clients.
360 Mobile Marketing App
Today's marketing and sales leaders realize the necessity of quickly disseminating important information to retail locations, franchises and sales teams. That's why so many executives and salespeople on the go rely on mobile applications.
To serve this rapidly growing and changing market, 360 developed and built a cutting-edge application that instantly sends marketing collateral, documents and videos to hundreds – or thousands – of recipients, via their mobile devices, with the click of a mouse.
Meeting Planner Office
360 created a mobile app for an aggressive meeting planner client that markets itself as particularly savvy in international meetings. Their personal database of hotels, restaurants and meeting facilities in cities around the world is one of their strongest assets. But all of this material was difficult to coordinate, as the company's employees are constantly updating the database with new findings and grades during their international travel.
With the new app, Meeting Planner Office, employees could use their iPhone or Blackberry to take a picture, write up a text entry and store it in the collective database.
The app also allowed company employees to improve service to its current customers. Entering a client's name will bring up database information on that client, including all current and future meeting information and phone/email contacts. Result? Instant access to the client's meeting preferences, which expedites the booking process.
If you have questions, or you believe 360 might be a good fit for your marketing needs, we invite you to contact us with questions or to schedule an appointment.