At 360 Business Consulting, we are experts in both the art and science of Search Engine Optimization (SEO). Our book Optimize Your Results, Not Just Your Website (2010) has become a trusted source for SEO information among companies of all sizes and types.
Designing your website to appear near the top of specific searches takes more than adding keywords to your website. The 360 FullView Strategy is comprised of four main components:
- A customized matrix that identifies the most important optimization elements for your website
- Advanced functionality to improve the user experience
- Reviewing and revising content as needed
- Marketing initiatives to increase lead generation and follow-up
This multifaceted (and tested and verified) strategy not only incorporates specific keywords, meta tags, links, promotions and cross links. It's a more comprehensive approach that brings the full range of our technology and marketing expertise to work, with the single goal of boosting your search engine placement – and keeping you there once you've hit page one.
If you have questions, or you believe 360 might be a good fit for your marketing needs, we invite you to contact us with questions or to schedule an appointment.