Want to build the credibility of your brand? Want to form opinions about your products or services in the minds of your prospects and customers? Public relations is the most cost-effective discipline for building brand awareness and differentiating your business from competition.
Our experience in helping small businesses generate news releases, press kits and getting media coverage is delivered through our comprehensive public relations services. We can help you:
- Write news releases. The most common public relations tool, the news release allows you to communicate your news to the media. We'll develop topics, draft the copy and provide the document for your approval.
- Identify appropriate members of the media. Eliminate the hassle of finding the best contacts to send your news releases. We'll do the research, qualifying and follow up to make the most of your news release distribution.
- Develop scripts for media relations. Nervous about what to say to reporters? We'll help you write attention-getting scripts that will spark a reporter's interest in your product or service.
- Write case studies to demonstrate your capabilities. Giving examples of how you work with customers is the best way to prove your capabilities. We'll interview customers and write case studies that you can use to communicate more about your company.
- Develop press kits. We'll help you create a professional and sophisticated image for your company. The press kit gives you the opportunity to tell your company's story to members of the media, prospective clients and other audiences wanting to learn more about you.
- Coordinate media tours for one-on-one interviews with reporters. Press tours are the most effective way to develop relationships with your target members of the media. We'll help you set appointments and complete an affordable tour.
- Train for media interviews. Learn to respond to media questions with confidence. We'll prepare you to communicate key messages about your products or services, while building rapport.
- Develop short- and long-term public relations programs. We know what strategies get measurable results. We'll share our experience with you to create an effective strategy.
- Special event planning. We can help you develop and execute successful events including open houses, product demos and expos. We'll also make sure the right people attend the event and get all the information they need about your company and its products and services.
All of these services give you the ability to compete with larger companies at a fraction of the cost you'd pay for an agency. We'll not only help you develop a plan, we'll help you implement the tactics that generate results.