Tradeshow Marketing

Preparing for tradeshows increases sales

Trade shows are an effective way to reach a number of targeted prospects in one convenient location. But many companies fail to realize the full sales potential of their trade show exhibits.

Our Trade Show Marketing Program maximizes your investment by following up with prospects before, during and after the show. Studies show that a comprehensive follow-up program can dramatically increase sales from trade show leads. We make it easy.

Our total solution starts with marketing before the show, letting attendees know that you will be presenting and explaining why they should visit your exhibit. Next, we prepare you for the show with marketing training that optimizes your lead collection. Finally, our follow-up program is ready to go the moment you receive your first lead, so prospects are contacted and qualified as soon as they return to their offices, increasing your chances of closing sales.

While we can customize programs to your needs, our most popular program includes:

  • A free consultation-We learn about your needs and goals. We will identify your perfect prospect and match them against the show's attendees.
  • A targeted invitation-Sent to every attendee, with a personalized invitation to visit your booth. This helps increase attendance and build interest.
  • Up to two hours of on-site training-To help you and your employees get the most out of the trade show.
  • A turnkey follow up program-That combines telemarketing with a direct mail piece that goes out during or right after the show, to get prospects to buy quickly.
  • Email follow up-We'll send an email that complements the direct mail pieced to each of the attendees who visited your booth.
  • Full lead referral- All additional information and leads obtained through the telemarketing effort are passed on directly to your sales team.
  • Complete implementation-We handle all the details and implementation, freeing you to concentrate on your prospects.

In addition to our most popular programs, many customers also have need of additional tradeshow services we provide, such as:

  • Website Design & Integration-We'll design and maintain a website that your prospects can visit to further qualify their interest in your company. Information gathered from the site will then be used to create a personalized brochure that is mailed to the prospects, further increasing response rates.
  • Onsite help-Need an extra hand at your booth? We have trained personnel that can assist you onsite.

Whatever your tradeshow specific needs, we can help. Like all of our services, our trade show marketing program includes our unique satisfaction guarantee: either you are satisfied with the results, or we refund you our fees. So, why not start getting more out of your tradeshows?

Click here to contact us for a free, no-obligation evaluation of your needs.



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