We are in unprecedented times, and unless you sell hand sanitizer these are likely very difficult days for your business.
But there are things you can do to lessen the damage the virus may be having on your company.
Our consulting services are available now free of charge –
just call or email us and let us know what you need.
If You’re Open
Congratulations – you are in better shape than many companies right now. Still, sales are likely down as you’ve probably seen a drop-off in the number of customers at your door.
To get those numbers back up, first make sure your customers know you are there for them. Many people are understandably confused as to how “essential” and “non-essential” businesses are defined, and the issue gets more muddled by how those definitions are applied differently in different states. As a result, some folks probably think you’re closed.
Send out a mailing letting people know you are there, along with any change to your hours. Post that same message at least once a day on social media.
Mention any additional safety/cleanliness precautions you have taken within your business.
Consider adding delivery at a reduced rate or free of charge.
In the hours that you are closed, change your away phone message to promote the fact that your business is open.
If Your Physical Store or Business is Closed, But You Can Sell Online
Depending on what percentage of your current sales happen through your website now, you will either need to considerably ramp up this option, or just try to boost your current customer base through additional specials and incentives.
People are checking their computers a lot more often these days, since they’re all stuck at home as well. Take advantage of that captive audience and communicate more frequently with your customer list – promote your specials via email and online.
If You’ve Shut it All Down
Obviously this is the worst spot to be in. You’ve got a difficult storm to ride out, but even if you can’t sell your products or services now, you can still continue to stay in touch with your customers.
Provide regular updates on the status of your company and when you may be back in business. Promote welcome-back special offers and perhaps allow customers to pre-order from you at a discounted rate. Generate discussions on social media about your products and services.
You can also use this downtime to focus on whatever you were too busy to address when you were open. Have you considered adding a video to your site? Start thinking about what you want it to say. Have you neglected your Facebook and Twitter accounts? Start reconnecting with your friends and followers.
Talk to us. If you’re not able to reassemble your marketing team right now, we can offer advice and direction at no cost that will help you reach out to customers and prospects during this challenging time. Call us or send us a message if you have any questions or would like to schedule a consultation.