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Preparing Your Business For 2021 – Five Things You Can Do Now

January 15, 2021 | by Ron Zayas

As this blog is being written, COVID cases are spiking nationwide, but distribution of multiple vaccines may start within weeks. America will soon have a new president with new priorities, but lawsuits may delay the transition.

Related Reading: How the Hell Do I Sell In This Environment?

And by the time you read this, a few days or weeks from now, all of that may have changed.

Even if 2021 arrives with more questions than answers, there are still actions you can take right now with your business to improve your odds of not just surviving, but thriving.

1. Review Your Business Plan

Whenever you drew up your business model, it likely didn’t take into account everything that’s happened this past year. If you can retain it with a few adjustments, great. But more likely you’ll need to toss the whole thing and start over.

Where will your sales come from in 2021? How will you get your marketing message out to your customers? What goals seem achievable now? If online sales are going to account for a greater percentage of your income, how can you optimize the system you have in place? Is it time for a whole new website? What other strengths and weaknesses can you identify, and are there opportunities out there you haven’t considered?

These are just some of the questions to start pondering today.

2. Prioritize

Once you have a revised plan, establish a time line for achieving the goals you’ve set. Rolling over last year’s goals (10 new clients, 10% increase in sales, etc.) may not be realistic this time around. The first objective for 2021 may be keeping the customers you already have, or maintaining your current staff on their present salaries. Focus on stability – then look for growth opportunities.

3. Will You Need Help?

Some businesses were hurt more than others by the pandemic. If you were among the hardest-hit, you may need additional funding to prepare your business for 2021. Start looking now at the options available, from credit lines to SBA loans to merchant cash advances. You may not qualify for all of them, and competition for financing will be crowded. The sooner you’re ready to try, the better.

4. The Work-From-Home Question

COVID may have required closing your office and allowing your employees to work from home. And unless some of them were unhappy with their spouses, most probably enjoyed the experience and didn’t miss the daily commute to work.

Is this an arrangement that can be made permanent? If you trust your team and productivity didn’t suffer, it is certainly worth considering. Not only will your employees appreciate it, think of the money you could save on rent at your current office space.

5. Preparing For the Next Disaster

No one ever thought about what they would have to do during a pandemic until that question became unavoidable. Let’s hope this was a once-in-a-lifetime event. But there are always other challenges that could impact your business.

A comprehensive disaster recovery plan is the key to helping a company survive a worst-case scenario. While you’re still dealing with the repercussions of COVID, you should also determine the status of your company’s preparedness for a natural (earthquake, fire, hurricane, tornado, water damage) or man-made (theft, hazardous material spill, bio-terrorism) disaster.

Focus in particular on safeguarding your company’s information both onsite and off-site. The plan should be put in place by a company’s executive team and IT experts, based on the level of protection required. Once strategy and implementation are in place, periodic checking and testing is critical to maintain a state of preparedness.

How Can We Help?

Lots of ways: a new website, creative marketing videos, webinars, off-site hosting to protect your data – when you have your plan in place just let us know what you need. We’ll get through 2021 together, and maybe we’ll even make it our best year ever.