Numbers don’t lie – video can be a huge boost to your marketing efforts.
- 50% of internet users watch at least one video a day
- 72% of internet users not only preferred video to text on a web page, but 79% actually said a video convinced them to buy a piece of software or an app.
- 87% of internet users said they wanted to see more videos from the brands they used or researched
And yet, some companies still have not embraced the possibilities. That’s why we have created a whitepaper that tells you everything you’ve always wanted to know about video – and how to make the most of these productions.
Why is there still some reluctance? It’s probably because there are so many different types of videos, and different ways to create them. A blog is a blog is a blog. But a video can be a 30 second clip shot with your phone, or a 10-minute presentation about everything that makes your company great, complete with professional actors, 3D animation and special effects.
Our whitepaper will help readers learn about the variety of video formats available and choose the right format and length for their application, while understanding the steps necessary to budget, produce, outsource and gauge the impact of videos to ensure a favorable return on investment (ROI).
The idea isn’t to create something that will “go viral.” The unpredictability of that phenomenon makes it one that is not worth chasing. Instead, the whitepaper delivers sound, tested strategies, step-by-step guides, and information on when it’s best to work with a production company, or just do it yourself.
You’ll also find out how to overcome the most common barriers to implementation, such as cost, time restraints, lack of personnel, and the need to update or edit video content when products, services, and markets change.
And the task isn’t complete once the video is finished; the whitepaper also shows you how to assess its impact and track such metrics as views and engagement and influence rate, so you can be sure the result is connecting with your clients and prospects the way you wish.
The question is not whether video works for many organizational objectives, but rather how to implement it and how organizations can make it affordable. If you’ve been hesitant about taking that first step, or you’re not getting the most from the videos you’ve created, we are confident this free whitepaper can help.