Preparing Your Business For a Downturn

The US economy has been expanding for 10 years. But as much as we hate to sound like pessimist, all good things eventually come to an end (and there are some signs that a slowdown has already begun).

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360 Business Consulting Is Now 360Biz

For 15 years we’ve been 360 Business Consulting. But as of this year our company has a new name – 360Biz.

Why the change? Two reasons: first, our selection of marketing and technology services has evolved – and so has the needs of our clients. “Business Consulting” was no longer the best way to introduce who we are and what we do.

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Let’s Stop Pretending Our Information is Safe

Capital One was hacked. The person who stole all of their information exploited a simple, rookie error in their firewall and gained access to millions of applications from small businesses and individuals. The applications dated back to the early 2000s and were just stored there. Not encrypted, not deleted after some period of time. They were in the digital equivalent of an open container labeled, “Treat with care, lots of personal information inside. No peeking.”

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Website Content: Out With the Old…

A website can become like a broom closet – a lot of different team throw in a lot of stuff without much organization, along with items that may have served a purpose at one time, but have been useless for years.

That was the experience we had with one recent client. The company recognized that redesigning and modernizing the look of its site was also a good opportunity to take a fresh look at the content, and where it could be updated. What they didn’t realize was how much clutter had collected on many of their pages, making it more difficult for visitors to find the information they needed.

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Why Your B2B Company Needs to Use LinkedIn Advertising

“We’re business to business…I don’t see why our company should use social media advertising”

When you think of social media advertising, which platforms first come to mind? You most likely thought about Facebook or Instagram, since these two platforms were heavily involved with pioneering social media ads in the very beginning. Whether you’ve had experience creating Facebook advertisements or not, you’ve most likely noticed that the majority of ads you see while browsing the feeds are mainly targeted towards consumers, not other businesses.

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7 Tips to Boost the Marketing Impact of Facebook

Facebook may be falling out of favor with some demographics, but with 140 million daily users worldwide it’s still a place you want your business to be.

But once you’ve launched your page, how do you make the most of it? Our new blog offers seven tips that will help you connect with your audience – without spending a fortune.

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Five Questions to Ask Before Selecting a Hosting Provider

How much thought did you give to the company that hosts your website? It’s an important decision, because your hosting provider can either help or prevent your site from achieving its full potential.

If it’s time to make a change, or if you are not happy with your current hosting company, our latest blog offers five questions to ask potential providers that will help you make the right decision for your site and your business.

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Artificial Intelligence Driving Growth for Semiconductors

In 1965, Gordon Moore’s bold prediction set the pace for the modern world of electronics.

Over five decades ago, he projected that dramatic increases in computing power and decreases in relative cost would occur at an inconceivable rate.

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Marketing with Facebook Messenger

While Facebook has lost many users to other social media platforms, such as Instagram and Snapchat, its Facebook Messenger application continues to thrive.

Among smart phone owners, 78% use Facebook Messenger. More than 1.3 billion users exchange more than 8 billion messages each month.

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Google is Penalizing Slower Websites: Does Yours Qualify?

If you rely on your website to generate sales, you should feel the need for speed as well ­– if you want your site to rank well on Google.

A few months ago, the world’s most popular search engine announced a new ranking algorithm designed to track how quickly websites load on mobile devices – and to penalize those that take too long.

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Which ‘Calls to Action’ Generate the Most Response?

When we think about a call to action on a website, we usually associate that with a sentence or two that tries to convince a visitor to do something, followed by a link that initiates this action.

But what about the link itself? The words or phrases that appear in that button should not be an after-thought; this is another opportunity to influence behavior. Why not take it seriously?

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