Your company is unique and has a story to tell.Read More
Your company is unique and has a story to tell.Read More
While many industries are struggling, medical electronics is growing in the wake of COVID-19.Read More
As this blog is being written, COVID cases are spiking nationwide, but distribution of multiple vaccines may start within weeks. America will soon have a new president with new priorities, but lawsuits may delay the transition.Read More
We had hoped COVID-19 would be over by now, or at least under control. But if we’re still dealing with it in 2021, it means we’ll likely also be dealing with a different type of case spike – phishing emails.Read More
Lead generation is an ongoing challenge at many businesses, one that has only been complicated by the challenges of a pandemic.Read More
Concerned about the economy, the pandemic, hurricanes, elections and all the other little sweet treats 2020 has delivered so far? You should be. But you may be doing something to make it even worse: adding chaos to the mix.Read More
We are pleased to announce 360’s brand new podcast: The 360 Approach to Marketing!
Our goal for this podcast is to further connect with our community and deliver real-world solutions for your toughest marketing and technology challenges.Read More
Right now a lot of people are in panic mode with some justification. But while selling in a recession can be challenging, it can be done.Read More
For many businesses, the top priority now is not increasing market share, but keeping the doors open. Marketing can help with that – if it’s the right kind of marketing.Read More
When the Americans with Disabilities Act was signed into law by President George H.W. Bush in 1990, the World Wide Web was still one year away from development.Read More
We are in the midst of a time that portends great social change. As a company, and as individuals who work for a company, we all feel a responsibility to support these efforts.
But just issuing a message of support is not enough. Not this time.Read More
We’re going to need a bigger trophy case.
It was just a few weeks ago that we were happy to announce 360’s strong showing at the annual Hermes Creative Awards, where videos and websites we created were recognized for excellence in their respective categories.Read More
In our previous blog, we covered some of the health and safety considerations for getting ready to reopen your business.
This blog is about helping businesses to market and survive in a difficult economy, once you’re open again. I don’t want to sound like a Cassandra, but things are going to be tough for a while. Disneyland is closed, and so are casinos in Vegas, which are two out of the four horsemen of the apocalypse (I am pretty sure oil going for $-37 a barrel is another sign). When these businesses do open up, they are not going to be filled to capacity; in fact, they may be rather empty for some time to come. They are going to lay off some employees permanently, and so will the suppliers and ancillary businesses that depend on them. So, don’t expect a quick turnaround just because everyone says it’s ok to go back to work.Read More
Three different projects. Three different clients. Three awards for excellence.
We don’t mean to brag, but that’s been the story here at the 360 family of companies after the results of the annual Hermes Creative Awards were released.Read More
We’ve reached the point where some states are gradually starting to reopen their economies, and other states are considering the best path forward for doing so.
Getting back to business as usual will be a long process, especially since few of us are certain yet what “business as usual” will look like. But this is the time your company should be preparing for what is to come, and that will involve a complex equation that factors in social psychology, virus transmission, marketing and your customers’ buying habits. With that in mind, here are some things to consider:Read More
Coronavirus has separated companies from customers and prospects, and that makes it tough to do business. Videos provide a way to communicate with your customers when you can’t do it in person.
The stats on how popular videos are when added to a website have been out for a long time. Visitors to your site will watch them. They will be clicked on in your social media feeds. And they will likely get more attention, and generate more response, than long pages of written content.Read More
Like Facebook and Twitter, podcasts have proven to be very successful in helping companies communicate with clients and prospects.
What is a podcast (the people reading this who are over 50 may ask)? Simple – it’s like radio without the radio, but instead of AM and FM your broadcast is saved as an audio file and made available for free on the internet to anyone who would like to check it out.Read More
We are in unprecedented times, and unless you sell hand sanitizer these are likely very difficult days for your business.
But there are things you can do to lessen the damage the virus may be having on your company.Read More
For most companies, some degree of personalization has become an essential element in a marketing strategy. The goal is to contact new or current customers with offers that seem custom-designed for each recipient.
Why? Surveys have shown that 2/3 of customers are loyal to brands that tailor the experience to their preferences and needs.Read More
Recently we came across an article in Forbes entitled “Why B2B Lead Generation is Dying a Slow Death – and What to Do About It.” The piece argued that traditional methods of generating leads are not working anymore, and new ideas are necessary for companies that rely on leads to grow their business.Read More
While LinkedIn is usually the recommended choice for B2B social media advertising, do not ignore Facebook’s potential to help you grow your business. Especially since as of 2019, over 90 million small businesses are using Facebook. These businesses have owners and managers that need personal accounts to run their company pages. You can target these accounts with Facebook advertising.Read More
That’s a question we hear from some of the companies that approach 360Biz to create a website. Usually, it’s from those that are just starting a new business, or have launched a company with a basic site and are now ready to build something better.
It’s not that our prices are out of line – it’s that they’re not comparable to the companies that advertise during the Super Bowl that offer to build your website for a couple of hundred bucks.Read More
Is “marketing” a synonym for “lying”? Well, no, but we understand your confusion.
The thin line between exaggerating and downright lying seems to get a little thinner every year. The water gets even more muddied when you consider that many major companies (as well as world leaders and corporate executives) lie so often in their public messaging that we have become immune to even the most outlandish fictions (“Yes, the picture shows a half-empty stadium, but it was sold out. Trust me!”).Read More
On the internet, privacy has been an endangered species for far too long. Fortunately, that trend is beginning to reverse at last.
On January 1, 2020, the California Privacy Act will officially become law. It was created to give consumers control over their personal information. It grants to them the means to access their records/data that are kept by businesses, as well as the ability to have that information deleted, the right to take that information with them and to stop the disclosure or sharing of their personal information with third parties.Read More
How does something spring up out of nowhere and acquire one billion users seemingly overnight?
Welcome to TikTok.
If you’re not on it you’ve certainly heard of it. As a social media platform it already has more users than Twitter and is still growing rapidly. But can it be used to promote your business? Let’s take a closer look.Read More
Like it or not, Google calls the shots when it comes to search engine optimization. If you want your company to hit page one on a Google search, you need to know how the search engine ranks websites.Read More
Numbers don’t lie – video can be a huge boost to your marketing efforts. And yet, some companies still have not embraced the possibilities. That’s why we have created a whitepaper that tells you everything you’ve always wanted to know about video – and how to make the most of these productions.Read More
Did you know that many companies aren’t utilizing their LinkedIn Company Page to its fullest potential?Read More
Running a restaurant is tough enough without having to deal with being sued. But whether you know it or not, your risk just increased, thanks to the Supreme Court and the Americans with Disabilities Act (ADA).Read More
The US economy has been expanding for 10 years. But as much as we hate to sound like pessimist, all good things eventually come to an end (and there are some signs that a slowdown has already begun).Read More
If your B2B company runs on leads, then you know how valuable they are and how costly they can be to acquire.
But at the risk of sounding like a late-night infomercial, what would you say if we told you there are strategies that can attract more and better leads to your website – and they don’t rely on increased traffic or spending money?
For 15 years we’ve been 360 Business Consulting. But as of this year our company has a new name – 360Biz.
Why the change? Two reasons: first, our selection of marketing and technology services has evolved – and so has the needs of our clients. “Business Consulting” was no longer the best way to introduce who we are and what we do.
Capital One was hacked. The person who stole all of their information exploited a simple, rookie error in their firewall and gained access to millions of applications from small businesses and individuals. The applications dated back to the early 2000s and were just stored there. Not encrypted, not deleted after some period of time. They were in the digital equivalent of an open container labeled, “Treat with care, lots of personal information inside. No peeking.”Read More
A website can become like a broom closet – a lot of different team throw in a lot of stuff without much organization, along with items that may have served a purpose at one time, but have been useless for years.
That was the experience we had with one recent client. The company recognized that redesigning and modernizing the look of its site was also a good opportunity to take a fresh look at the content, and where it could be updated. What they didn’t realize was how much clutter had collected on many of their pages, making it more difficult for visitors to find the information they needed.
“We’re business to business…I don’t see why our company should use social media advertising”
When you think of social media advertising, which platforms first come to mind? You most likely thought about Facebook or Instagram, since these two platforms were heavily involved with pioneering social media ads in the very beginning. Whether you’ve had experience creating Facebook advertisements or not, you’ve most likely noticed that the majority of ads you see while browsing the feeds are mainly targeted towards consumers, not other businesses.
Facebook may be falling out of favor with some demographics, but with 140 million daily users worldwide it’s still a place you want your business to be.
But once you’ve launched your page, how do you make the most of it? Our new blog offers seven tips that will help you connect with your audience – without spending a fortune.
How much thought did you give to the company that hosts your website? It’s an important decision, because your hosting provider can either help or prevent your site from achieving its full potential.
If it’s time to make a change, or if you are not happy with your current hosting company, our latest blog offers five questions to ask potential providers that will help you make the right decision for your site and your business.
In 1965, Gordon Moore’s bold prediction set the pace for the modern world of electronics.
Over five decades ago, he projected that dramatic increases in computing power and decreases in relative cost would occur at an inconceivable rate.
While Facebook has lost many users to other social media platforms, such as Instagram and Snapchat, its Facebook Messenger application continues to thrive.
Among smart phone owners, 78% use Facebook Messenger. More than 1.3 billion users exchange more than 8 billion messages each month.
If you rely on your website to generate sales, you should feel the need for speed as well – if you want your site to rank well on Google.
A few months ago, the world’s most popular search engine announced a new ranking algorithm designed to track how quickly websites load on mobile devices – and to penalize those that take too long.
When we think about a call to action on a website, we usually associate that with a sentence or two that tries to convince a visitor to do something, followed by a link that initiates this action.
But what about the link itself? The words or phrases that appear in that button should not be an after-thought; this is another opportunity to influence behavior. Why not take it seriously?