In the world of product development it is no longer enough to create high quality products. Retailers are interested in seeing the total package – strong promotional websites, branding across markets and popular social media entities.
One manufacturer of technology solutions for the home reached out to 360Biz for help with establishing a prominent social media presence, with a focus on follower acquisition on Facebook. Because the firm started with zero social entities the solution needed to include:
- The development of social media sites
- Identifying industry standards across social media sites
- Researching relative audiences with aligning interests
Solution
After further analysis the 360Biz provided the company with:
- A detailed report defining the potential audience, social tactics and an outline of how these spaces would be curated
- Audience specific content developed for their social spaces
- A content calendar with varying content types submitted for their approval
- A comprehensive social campaign that included:
- Promotion of the brand’s new Facebook page
- Solicitations to its target audience to “like” their Facebook page
- Sponsored content
- Monitoring of social activities and engagement promotion
Results
Over the course of five-month campaign 360Biz was able to:
- Build a Facebook following of over 22,000 followers
- Increase brand awareness
- Surpass several of the company’s prime competitors
- Provide weekly reports with growth and development insights
- Empower the company with a strong social presence
- Create an ongoing relationship that has evolved into several other projects including photography and video development services