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Case Studies

Cultivating a Competitive Facebook Presence

In the world of product development it is no longer enough to create high quality products. Retailers are interested in seeing the total package – strong promotional websites, branding across markets and popular social media entities.

One manufacturer of technology solutions for the home reached out to 360Biz for help with establishing a prominent social media presence, with a focus on follower acquisition on Facebook. Because the firm started with zero social entities the solution needed to include:

  1. The development of social media sites
  2. Identifying industry standards across social media sites
  3. Researching relative audiences with aligning interests



After further analysis the 360Biz provided the company with:

  • A detailed report defining the potential audience, social tactics and an outline of how these spaces would be curated
  • Audience specific content developed for their social spaces
  • A content calendar with varying content types submitted for their approval
  • A comprehensive social campaign that included:
    • Promotion of the brand’s new Facebook page
    • Solicitations to its target audience to “like” their Facebook page
    • Sponsored content
    • Monitoring of social activities and engagement promotion



Over the course of five-month campaign 360Biz was able to:

  • Build a Facebook following of over 22,000 followers
  • Increase brand awareness
  • Surpass several of the company’s prime competitors
  • Provide weekly reports with growth and development insights
  • Empower the company with a strong social presence
  • Create an ongoing relationship that has evolved into several other projects including photography and video development services